topic Want to know about SAS Market Optimization Tools in SAS Customer Intelligence

Want to know about SAS Market Optimization Tools

ambadi007 — Tue, 04 Oct 2016 06:37:36 GMT

Dear SAS experts,

I want to know about the SAS Market optimization tools. And how the tools are imporatnt to take a business decisions .

Thanks

Manesh

Re: Want to know about SAS Market Optimization Tools

LinusH — Tue, 04 Oct 2016 08:02:11 GMT

It's easier to direct to information if you have some kind requirement and current baseline description.

If you want to learn about SAs toll in a general manner, you could:

Browse sas.com for sales material, success stories and other information
Browse support.sas.com for product descriptions, documentation, papers and tutorials
Contact you local SAS office for direction, like training.

Re: Want to know about SAS Market Optimization Tools

GoExplore — Thu, 27 Oct 2016 14:15:24 GMT

Imagine you have a set of customer (say 50,000) eligible for 5 different outbound communications but can only send 2 communciations (one TM and one EM). What analysis would you use to know which customer is more likely to respond to your communication? Well, SAS MO helps you on this.

In short:

SAS MO helps to make better decision on selecting leads for outbound communications. At the heart of it is the objective measure being used. For me I use analytical scenario, so its the model score plus other variables, which calculates the objective measure on a customer taking one offer over another and assigns leads based on it. And offcourse you can apply contact policy and constraints to apply on your communications.