https://communities.sas.com/t5/SAS-Customer-Intelligence/Customer-Intelligence-Blog-Spotlight-What-s-next-for-customer/m-p/987497#M2124 <P><span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="SA27TP.jpg" style="width: 999px;"><img src="https://communities.sas.com/t5/image/serverpage/image-id/114820iE1F9076531988EB0/image-size/large?v=v2&amp;px=999" role="button" title="SA27TP.jpg" alt="SA27TP.jpg" /></span></P> <P>&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000">This month's Customer Intelligence Blog Spotlight takes a look at where<FONT color="#3366FF"> customer engagement </FONT>is headed and why the shift happening right now is unlike anything we've seen before.</FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000">Featuring insights from Jonathan Moran, Senior Manager on the Platform and Horizontal Solutions Marketing Team at SAS, this blog explores how <FONT color="#3366FF">agentic AI </FONT>is moving customer engagement from reactive to truly autonomous. From self-optimizing journeys and contextual content automation to <FONT color="#3366FF">privacy-first governance</FONT> and autonomous audience intelligence — the rules of engagement are being rewritten.</FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000">The future isn't about more messages. It's about fewer, smarter, and more meaningful ones.</FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000"><span class="lia-unicode-emoji" title=":link:">🔗</span> Read the full blog: <A class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://blogs.sas.com/content/sascom/2026/04/02/whats-next-for-customer-engagement/" target="_blank">What's next for customer engagement</A></FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000"><STRONG>About the Author</STRONG></FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><BR /><FONT color="#000000"><A class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://blogs.sas.com/content/author/amydyson/" target="_blank">Amy Dyson</A> is a member of the Thought Leadership, Editorial and Content team at SAS, where she writes and edits marketing collateral including white papers, e-books, and blogs.</FONT></P> Thu, 07 May 2026 16:54:48 GMT Jennifer_SAS 2026-05-07T16:54:48Z https://communities.sas.com/t5/SAS-Customer-Intelligence/Customer-Intelligence-Blog-Spotlight-What-s-next-for-customer/m-p/987497#M2124 <P><span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="SA27TP.jpg" style="width: 999px;"><img src="https://communities.sas.com/t5/image/serverpage/image-id/114820iE1F9076531988EB0/image-size/large?v=v2&amp;px=999" role="button" title="SA27TP.jpg" alt="SA27TP.jpg" /></span></P> <P>&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000">This month's Customer Intelligence Blog Spotlight takes a look at where<FONT color="#3366FF"> customer engagement </FONT>is headed and why the shift happening right now is unlike anything we've seen before.</FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000">Featuring insights from Jonathan Moran, Senior Manager on the Platform and Horizontal Solutions Marketing Team at SAS, this blog explores how <FONT color="#3366FF">agentic AI </FONT>is moving customer engagement from reactive to truly autonomous. From self-optimizing journeys and contextual content automation to <FONT color="#3366FF">privacy-first governance</FONT> and autonomous audience intelligence — the rules of engagement are being rewritten.</FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000">The future isn't about more messages. It's about fewer, smarter, and more meaningful ones.</FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000"><span class="lia-unicode-emoji" title=":link:">🔗</span> Read the full blog: <A class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://blogs.sas.com/content/sascom/2026/04/02/whats-next-for-customer-engagement/" target="_blank">What's next for customer engagement</A></FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><FONT color="#000000"><STRONG>About the Author</STRONG></FONT></P> <P class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><BR /><FONT color="#000000"><A class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://blogs.sas.com/content/author/amydyson/" target="_blank">Amy Dyson</A> is a member of the Thought Leadership, Editorial and Content team at SAS, where she writes and edits marketing collateral including white papers, e-books, and blogs.</FONT></P> Thu, 07 May 2026 16:54:48 GMT https://communities.sas.com/t5/SAS-Customer-Intelligence/Customer-Intelligence-Blog-Spotlight-What-s-next-for-customer/m-p/987497#M2124 Jennifer_SAS 2026-05-07T16:54:48Z