SAS Innovate 2026: Watch the Customer Intelligence Sessions On-Demand!

Jennifer_SAS — Tue, 05 May 2026 16:11:39 GMT

The energy from SAS Innovate 2026 is still buzzing! This year's Customer Intelligence sessions delivered some of the most forward-thinking, real-world demonstrations of AI-powered marketing we've ever seen on the Innovate stage. From agentic AI transforming how marketers work, to global brands like Liverpool FC and World Wildlife Fund using SAS Customer Intelligence 360 to create deeply personal connections. The sessions spoke for themselves.

🎟️ Grab your FREE Digital Pass and unlock 85+ hours of content from SAS Innovate 2026, including all the CI sessions below.

And if this year got you fired up, don't miss what's coming next. Save the date for SAS Innovate 2027 and be part of it from the start. 🚀

The Sessions Everyone's Talking About

Customer Intelligence Solutions Connect

If you're a marketing leader or practitioner looking to push the boundaries of what's possible, this is your track. This session brings together bold ideas, breakthrough strategies, and real-world applications from across the martech landscape — all in one place.

Dive into live demos of SAS Customer Intelligence 360, hear directly from brands like Canadian Tire, Los Angeles Football Club (LAFC), and explore how generative AI, agentic AI, and emerging technologies are actively reshaping how marketers work.

Closing the Loop: Meeting SMEs Needs and Bank Business Goals through Smarter AI‑Oriented Decisions (Super Demo)

Discover how banks shift from static offers to adaptive, capital‑aware decisioning. This demo showcases a closed‑loop approach that uses AI to connect campaign activity, next best offer decisions, and multi‑channel customer responses into a continuously learning system aligned with profitability and regulatory capital goals.

The integrated approach delivers attractive offers to customers, with an optimized RAROC‑based pricing by bringing together customer insights, risk assessment, collateral allocation, expected loss, and capital requirements.

The result: sharper pricing, smarter offers, and campaigns that consistently meet return‑on‑capital targets, driving sustainable growth for (SMEs) small, medium enterprises.

Uncover Customer Insights Through Agentic AI Data Exploration (Super Demo)

Customer behavior holds the answers to better campaigns—but finding those answers often requires technical skills, time, or help from analytics teams. What if you could simply ask questions in plain English and get insights from your customer data

This live demonstration will show how conversational queries could help marketers explore audience behaviors, evaluate campaign performance, and discover optimization opportunities—all without technical expertise or waiting for reports. Whether you have a single question or want to dive deep into customer behavior, the agent can help you analyze behavioral data, and surface insights that help you understand what's working, what's not, and what to do next.

Spotlight Stage: Will AI Agents Take Over Your Marketing Department?

Agentic AI isn't coming; it's already here. This session pulls back the curtain on SAS Customer Intelligence 360's agentic capabilities, walking through what's live today and where the roadmap is headed. Watch the Journeys agent transform a marketing brief into a full end-to-end journey in real time, then get a look at what's coming next. From campaign orchestration to insight discovery, see how CI 360's intelligent agents are built to continuously adapt, collaborate, and drive smarter, responsible customer engagement at every stage.

The Missing Link Between Your Data and Your Decisions (Super Demo)

Getting from data to decision just got easier. SAS 360 Marketing AI and SAS 360 Marketing Decisioning work together to close the gap between insight and impact. Marketing AI's out-of-the-box recipes let marketers run sophisticated analytics like churn modeling without a data science team, and those results flow directly into Marketing Decisioning's real-time, marketer-controlled execution engine. Next best action strategies, eligibility logic, and zero IT tickets. If you've ever wanted analytics that actually move the needle, this is the session for you.

Inspiring Meaningful Connections With Nature Through Personalized Donor Engagement with WWF (Real Customer Story)

Discover how the World Wildlife Fund is using digital innovation to deepen donor engagement and advance conservation. Learn how WWF built a champion-challenger recommendation system powered by SAS Customer Intelligence 360 and the latest recommender algorithms released in SAS Viya to connect supporters with species aligned to their interests. This data-driven approach helps donors discover lesser-known species, fostering emotional connections that inspire ongoing support. The session will also explore how WWF plans to expand personalization across email and SMS to deliver a unified, multi-channel donor experience.

How Liverpool FC Uses AI to Deepen Fan Connection Worldwide (Main Stage, Part of the Midday Reset with Mel Robbins)

In sports, every decision happens in real time, and emotions run high. In this session, you’ll see how SAS partners with Liverpool Football Club to use AI-powered marketing and analytics to connect one of the world’s largest fanbases across every touchpoint. Hear directly from LFC leadership about why SAS Customer Intelligence 360 was chosen – and how trusted AI helps balance personalization, scale and responsibility in a highly regulated, global environment. It’s a powerful example of how data-driven decisions shape experiences people truly care about.

Personalization at Retail Scale: The Operating Model Behind Millions of Customer Decisions (Real Customer Story)

Retailers today have more customer data and marketing technology than ever before—yet many still struggle to deliver personalized experiences at scale. The challenge is not just technology, but how organizations operationalize personalization across teams, channels, and thousands of customer interactions.

Grupo Coppel, one of Mexico’s largest omnichannel retailers and consumer finance providers, faced this challenge while managing millions of customers and a growing number of campaigns. To address it, the company redesigned its marketing operating model to enable scalable, decision-driven customer engagement.

In this session, we will share how Coppel built a model that enables cross-channel personalization while maintaining governance, experimentation, and operational efficiency—supported by SAS Customer Intelligence 360.

Unleashing the Future of Marketing with AI with Deloitte

Join us for an inspiring session where we’ll reveal how artificial intelligence is reshaping the very foundations of marketing. Discover how AI is not only revolutionizing video, imagery, and digital content but also accelerating the pace of response, powering hyper-personalization, and breaking down barriers to democratize advanced strategies. Learn how AI is making marketing less complex and enabling seamless orchestration across technologies and processes.

Don’t miss Deloitte’s vision for the evolving AI-driven marketing landscape, and see how SAS is seamlessly woven into the essential technology tapestry needed for tomorrow’s marketers. Whether you’re looking to stay ahead of the curve or seeking practical insights to elevate your strategy, this session will equip you with the knowledge and excitement to lead the charge.

With Deloitte’s strategic guidance, the session demonstrates how to translate advanced customer intelligence capabilities into measurable business outcomes and build a scalable marketing foundation designed to evolve with changing customer expectations.

topic SAS Innovate 2026: Watch the Customer Intelligence Sessions On-Demand! in SAS Customer Intelligence