Customer Intelligence Blog Spotlight: Frans Riemersma

Jennifer_SAS — Wed, 04 Mar 2026 16:22:30 GMT

Modern marketing: Making the customer experience an epic experience

This month’s Customer Intelligence Blog Spotlight explores what it really takes to create that “magic” brand experience. The kind that feels effortless, anticipates customer needs, and keeps people coming back.

Featuring insights from Frans Riemersma, this blog dives into why modern marketing isn’t about adding more tools. It’s about mastering the right approach. With more than 14,000 MarTech solutions on the market and GenAI accelerating innovation, brands have an unprecedented opportunity. Yet many still struggle to bridge the gap between marketing ambition and everyday execution.

Modern marketing isn’t about sending more messages. It’s about serving in the moments that matter.

🔗 Read the full blog: Modern marketing: Making the customer experience an epic experience

About the Author

Frans Riemersma
Frans is a leading MarTech analyst and consultant, and founder of MartechTribe. He is best known as the co-creator of the MartechMap, one of the most widely referenced visuals in the industry. He helps brand leaders to make quick MarTech investment decisions with precision and confidence. Riemersma draws on the largest independent MarTech data warehouse of solutions, stacks and capabilities built over the past decade. He also lectures at business schools, authors books, industry reports on composability and GenAI, and advises boards on marketing operations and technology str

topic Customer Intelligence Blog Spotlight: Frans Riemersma in SAS Customer Intelligence

Customer Intelligence Blog Spotlight: Frans Riemersma

Modern marketing: Making the customer experience an epic experience