Customer Intelligence Blog Spotlight: Featuring Macy's

Jennifer_SAS — Wed, 03 Dec 2025 13:11:23 GMT

How AI and marketing analytics are revolutionizing customer experiences at Macy’s

This month’s Customer Intelligence Spotlight highlights how AI and Marketing analytics are revolutionizing customer experiences at Macy’s. As one of America’s most iconic retailers, Macy’s brings over 160 years of fashion, quality, and value across its Macy’s, Bloomingdale’s, and Bluemercury brands, continuing to shape how customers shop and experience retail.

Macy’s shows that customer obsession isn’t just a buzzword. It’s a business strategy. From the beloved Thanksgiving Day Parade to loyalty programs and personalized marketing, their deep connection with customers fuels every decision across the organization.

🔗 Read the full blog: How AI and marketing analytics are revolutionizing customer experiences at Macy’s

About the Author

Amy Dyson
Sr Communications Specialist, SAS

Amy Dyson is a member of the Thought Leadership, Editorial and Content team. She writes and edits marketing collateral, such as white papers, e-books and blogs.

topic Customer Intelligence Blog Spotlight: Featuring Macy's in SAS Customer Intelligence

Customer Intelligence Blog Spotlight: Featuring Macy's

How AI and marketing analytics are revolutionizing customer experiences at Macy’s