Introducing SAS 360 Marketing AI: Part of the SAS Customer Intelligence 360 Suite

Jennifer_SAS — Tue, 18 Nov 2025 17:57:50 GMT

At SAS, we believe marketers should spend more time shaping strategies and less time wrestling with data and tools. Yet for many teams, turning customer data into insights, recommendations, and optimizations has remained a highly technical process. Building models, preparing data, and interpreting results often required specialized expertise --until now.

We’re excited to introduce SAS 360 Marketing AI, a powerful new solution that simplifies the way marketers build, activate, and govern marketing models. With this new solution, marketers can predict customer behaviors, identify new opportunities, and deliver personalized experiences through an intuitive and easy-to-use interface.

Why This Matters

SAS 360 Marketing AI empowers marketers to go from raw data to actionable insights faster than ever. It’s designed around guided, use case-driven recipes — such as likelihood to purchase, likelihood to churn, next best action, cross-sell and up-sell, and product recommender. Marketing AI walks you through the end-to-end experience for solving a use case. This includes data prep, model training, governance, and activation. Generative AI makes it even easier by helping explain model results, contextual recommendations, and accelerators for data preparation.

Use Case Highlights

Recipe templates guide users through solving different marketing use cases. Each template provides a tailored experience with relevant recommendations and built-in best practices to help marketing teams achieve their goals.

SAS 360 Marketing AI includes several out-of-the-box recipe templates, including:

Likelihood to Purchase. Identify customers most likely to buy and focus campaigns where they’ll have the biggest impact.
Likelihood to Churn. Spot at-risk customers early and target them with retention strategies that strengthen loyalty.
Next Best Action. Compatible with SAS Marketing Decisioning, helps deliver the most relevant offer or message in real-time, ensuring every customer interaction is timely, personalized, and effective.

Key Benefits

Simplified Experience: Guided workflows eliminate complexity so marketers can focus on insight, not setup.

Generative AI Help: Built-in assistants and agents for data preparation, modeling, and results interpretation.

Responsible AI: Transparent and governed models ensure marketing decisions remain ethical and effective.

Connected Activation: Push predictions directly to campaigns, audiences, or decisioning systems.

Run Where Your Data Lives: Keep data in your own environment when building and running models.

See SAS 360 Marketing AI in Action

SAS 360 Marketing AI will enter Limited Availability mid-2026 as part of the SAS Customer Intelligence 360 suite. The future of marketing analytics is coming, one where every marketer can build and activate AI with confidence.

Questions? Reach out to Mac Carlton, AI/GenAI Product Manager, Customer Intelligence

topic Introducing SAS 360 Marketing AI: Part of the SAS Customer Intelligence 360 Suite in SAS Customer Intelligence

Introducing SAS 360 Marketing AI: Part of the SAS Customer Intelligence 360 Suite