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    <title>topic Escape the Legacy Trap: An Interactive Webinar Experience in SAS Customer Intelligence</title>
    <link>https://communities.sas.com/t5/SAS-Customer-Intelligence/Escape-the-Legacy-Trap-An-Interactive-Webinar-Experience/m-p/967233#M2066</link>
    <description>&lt;P&gt;&lt;FONT size="5" color="#3366FF"&gt;&lt;STRONG&gt;Is Your Marketing Technology Keeping Up with Today’s Consumers?&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;Today’s customers expect more—more personalization, more immediacy, and more control over how they receive messages. If your marketing technology isn’t keeping up, you could be missing critical opportunities to drive revenue, build trust, and grow lasting loyalty.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;&lt;FONT color="#3366FF"&gt;Think about it:&amp;nbsp;&lt;/FONT&gt;Social media is now a dominant marketing channel. Can your current system easily connect with consumers across platforms like Instagram, Facebook, and TikTok?&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;Traditional methods like email and direct mail still play a role, but they’ve been overtaken by the demand for real-time, cross-channel communication. Can your martech stack deliver the right message, at the right time, in the right place?&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;Is your data working hard enough for you? Are your campaigns performing as they should?&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN&gt;If you’re wrestling with these questions and&amp;nbsp;more, we invite you to find answers&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;in a fun and interactive way.&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H3 id="toc-hId-1654222364"&gt;&lt;FONT size="5" color="#3366FF"&gt;&lt;SPAN&gt;Join Digital Alchemy and SAS for the Escape Room Webinar&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/H3&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;LI-WRAPPER&gt;&lt;/LI-WRAPPER&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;June 26 | 11 AM EST | 90 Minutes&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;This isn’t your typical webinar. It’s a gamified, team-based experience where you'll solve marketing challenges to advance through a series of “rooms.” Each stage dives into a critical area of modern marketing:&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Data&lt;/STRONG&gt;&lt;/FONT&gt;,&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Automation&lt;/STRONG&gt;&lt;/FONT&gt;,&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Performance&lt;/STRONG&gt;,&lt;/FONT&gt;&amp;nbsp;and&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Personalization&lt;/STRONG&gt;&lt;/FONT&gt;.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;You’ll hear real-world insights, explore success stories, and discover the latest technologies from SAS and Digital Alchemy that can help future-proof your marketing strategy.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;This event is designed by marketers, for marketers—and it’s anything but boring.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="5" color="#3366FF"&gt;Ready to Escape the Limits of Outdated Technology?&lt;/FONT&gt;&lt;SPAN&gt;&lt;BR /&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;&lt;A href="https://www.sas.com/sas/webinars/escape-the-legacy-trap-an-interactive-webinar-experience.html?utm_source=ADVOCACY&amp;amp;utm_medium=social-sprinklr&amp;amp;utm_content=17014948772#on-the-day" target="_self" rel="nofollow noopener noreferrer"&gt;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Register now&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/A&gt;&amp;nbsp;and get ready for a unique, hands-on learning experience that just might change the way you think about marketing.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4" color="#3366FF"&gt;&lt;STRONG&gt;About Digital Alchemy&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Digital Alchemy is a global marketing consultancy and SAS Gold-certified Customer Intelligence partner that helps clients unlock their marketing potential by developing data and communication strategies that build customer loyalty. By leveraging our innovative&amp;nbsp;&lt;STRONG&gt;Automation&lt;/STRONG&gt;&amp;nbsp;&lt;EM&gt;by Design&lt;/EM&gt;&amp;nbsp;framework, clients benefit from 20 years of marketing expertise, resulting in faster ROI with proven martech tools and strategies that marketers love. With experts in data, marketing operations, optimization, and more, our Alchemists can improve, scale, and re-imagine your marketing.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Jennifer_SAS_0-1747930310748.jpeg" style="width: 400px;"&gt;&lt;img src="https://communities.sas.com/t5/image/serverpage/image-id/107248i72F78C11244F5E5F/image-size/medium?v=v2&amp;amp;px=400" role="button" title="Jennifer_SAS_0-1747930310748.jpeg" alt="Jennifer_SAS_0-1747930310748.jpeg" /&gt;&lt;/span&gt;&lt;/P&gt;
&lt;DIV id="tinyMceEditorJennifer_SAS_0" class="mceNonEditable lia-copypaste-placeholder"&gt;&amp;nbsp;&lt;/DIV&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;&lt;SPAN&gt;Dave Gribbin&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Presales and Consulting Lead&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;Digital Alchemy (North America) LLC&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Jennifer_SAS_1-1747930310748.png" style="width: 400px;"&gt;&lt;img src="https://communities.sas.com/t5/image/serverpage/image-id/107249i9DA46FDFEE1F9786/image-size/medium?v=v2&amp;amp;px=400" role="button" title="Jennifer_SAS_1-1747930310748.png" alt="Jennifer_SAS_1-1747930310748.png" /&gt;&lt;/span&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
    <pubDate>Thu, 22 May 2025 16:12:28 GMT</pubDate>
    <dc:creator>Jennifer_SAS</dc:creator>
    <dc:date>2025-05-22T16:12:28Z</dc:date>
    <item>
      <title>Escape the Legacy Trap: An Interactive Webinar Experience</title>
      <link>https://communities.sas.com/t5/SAS-Customer-Intelligence/Escape-the-Legacy-Trap-An-Interactive-Webinar-Experience/m-p/967233#M2066</link>
      <description>&lt;P&gt;&lt;FONT size="5" color="#3366FF"&gt;&lt;STRONG&gt;Is Your Marketing Technology Keeping Up with Today’s Consumers?&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;Today’s customers expect more—more personalization, more immediacy, and more control over how they receive messages. If your marketing technology isn’t keeping up, you could be missing critical opportunities to drive revenue, build trust, and grow lasting loyalty.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;&lt;FONT color="#3366FF"&gt;Think about it:&amp;nbsp;&lt;/FONT&gt;Social media is now a dominant marketing channel. Can your current system easily connect with consumers across platforms like Instagram, Facebook, and TikTok?&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;Traditional methods like email and direct mail still play a role, but they’ve been overtaken by the demand for real-time, cross-channel communication. Can your martech stack deliver the right message, at the right time, in the right place?&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;Is your data working hard enough for you? Are your campaigns performing as they should?&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN&gt;If you’re wrestling with these questions and&amp;nbsp;more, we invite you to find answers&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;in a fun and interactive way.&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H3 id="toc-hId-1654222364"&gt;&lt;FONT size="5" color="#3366FF"&gt;&lt;SPAN&gt;Join Digital Alchemy and SAS for the Escape Room Webinar&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/H3&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;LI-WRAPPER&gt;&lt;/LI-WRAPPER&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;June 26 | 11 AM EST | 90 Minutes&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;This isn’t your typical webinar. It’s a gamified, team-based experience where you'll solve marketing challenges to advance through a series of “rooms.” Each stage dives into a critical area of modern marketing:&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Data&lt;/STRONG&gt;&lt;/FONT&gt;,&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Automation&lt;/STRONG&gt;&lt;/FONT&gt;,&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Performance&lt;/STRONG&gt;,&lt;/FONT&gt;&amp;nbsp;and&amp;nbsp;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Personalization&lt;/STRONG&gt;&lt;/FONT&gt;.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;You’ll hear real-world insights, explore success stories, and discover the latest technologies from SAS and Digital Alchemy that can help future-proof your marketing strategy.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;This event is designed by marketers, for marketers—and it’s anything but boring.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="5" color="#3366FF"&gt;Ready to Escape the Limits of Outdated Technology?&lt;/FONT&gt;&lt;SPAN&gt;&lt;BR /&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;&lt;A href="https://www.sas.com/sas/webinars/escape-the-legacy-trap-an-interactive-webinar-experience.html?utm_source=ADVOCACY&amp;amp;utm_medium=social-sprinklr&amp;amp;utm_content=17014948772#on-the-day" target="_self" rel="nofollow noopener noreferrer"&gt;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Register now&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/A&gt;&amp;nbsp;and get ready for a unique, hands-on learning experience that just might change the way you think about marketing.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4" color="#3366FF"&gt;&lt;STRONG&gt;About Digital Alchemy&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Digital Alchemy is a global marketing consultancy and SAS Gold-certified Customer Intelligence partner that helps clients unlock their marketing potential by developing data and communication strategies that build customer loyalty. By leveraging our innovative&amp;nbsp;&lt;STRONG&gt;Automation&lt;/STRONG&gt;&amp;nbsp;&lt;EM&gt;by Design&lt;/EM&gt;&amp;nbsp;framework, clients benefit from 20 years of marketing expertise, resulting in faster ROI with proven martech tools and strategies that marketers love. With experts in data, marketing operations, optimization, and more, our Alchemists can improve, scale, and re-imagine your marketing.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Jennifer_SAS_0-1747930310748.jpeg" style="width: 400px;"&gt;&lt;img src="https://communities.sas.com/t5/image/serverpage/image-id/107248i72F78C11244F5E5F/image-size/medium?v=v2&amp;amp;px=400" role="button" title="Jennifer_SAS_0-1747930310748.jpeg" alt="Jennifer_SAS_0-1747930310748.jpeg" /&gt;&lt;/span&gt;&lt;/P&gt;
&lt;DIV id="tinyMceEditorJennifer_SAS_0" class="mceNonEditable lia-copypaste-placeholder"&gt;&amp;nbsp;&lt;/DIV&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;&lt;SPAN&gt;Dave Gribbin&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT color="#3366FF"&gt;&lt;STRONG&gt;Presales and Consulting Lead&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;Digital Alchemy (North America) LLC&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Jennifer_SAS_1-1747930310748.png" style="width: 400px;"&gt;&lt;img src="https://communities.sas.com/t5/image/serverpage/image-id/107249i9DA46FDFEE1F9786/image-size/medium?v=v2&amp;amp;px=400" role="button" title="Jennifer_SAS_1-1747930310748.png" alt="Jennifer_SAS_1-1747930310748.png" /&gt;&lt;/span&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Thu, 22 May 2025 16:12:28 GMT</pubDate>
      <guid>https://communities.sas.com/t5/SAS-Customer-Intelligence/Escape-the-Legacy-Trap-An-Interactive-Webinar-Experience/m-p/967233#M2066</guid>
      <dc:creator>Jennifer_SAS</dc:creator>
      <dc:date>2025-05-22T16:12:28Z</dc:date>
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