Updates for Schema 13 in the UDM for SAS Customer Intelligence 360

Will_F_SAS — Sat, 18 Apr 2026 18:35:11 GMT

Starting with the release for November 8, SAS Customer Intelligence 360 includes updates to the Unified Data Model (UDM) for schema 13. Schema 13 contains enhancements to support these features:

Support for A/B testing of email tasks
Display the optout method for emails
Update the usage details to include how many rows of audience data were processed.

These are updates to the existing tables in the UDM:

Table	Updates
CONVERSION_MILESTONE	The following columns are added: test_flg – specifies whether an email task is part of a test subject_line_txt – the text of the email’s subject line
DAILY_USAGE MONTHLY_USAGE	The audience_usage_cnt column was added. This column displays the number of rows of audience data that were successfully processed by SAS Customer Intelligence 360.
EMAIL_BOUNCE EMAIL_CLICK EMAIL_COMPLAINT EMAIL_OPEN EMAIL_OPTOUT EMAIL_OPTOUT_DETAILS EMAIL_REPLY EMAIL_SEND EMAIL_VIEW	The following columns are added: test_flg – specifies whether an email task is part of a test subject_line_txt – the text of the email’s subject line analysis_group_id – the variant ID for the email that was sent
EMAIL_OPTOUT EMAIL_OPTOUT DETAILS	The optout_type_nm column is added to describe the type of opt out that was used by the recipient. The value can be link_unsubsribe or list_unsubscribe.
MD_AUDIENCE	The audience_duration_val column was renamed to audience_expiration_val. The audience_frequency_cd column was updated: The column name was changed to audience_schedule_flg. The data type was changed to CHAR(1).

Table

Updates

CONVERSION_MILESTONE

The following columns are added: