Updates in Schema 11 for SAS Customer Intelligence 360

Will_F_SAS — Fri, 31 Mar 2023 13:46:28 GMT

In March 2023, SAS Customer Intelligence 360 includes updates to the Unified Data Model (UDM) for the schema 11 data model. Schema 11 contains enhancements to support these features:

Facebook tasks and Google tasks
Internal changes to support conversions and impressions

Updates to the UDM

These are updates to the existing tables in the UDM:

Table

Updates

CONVERSION_MILESTONE

The reserved_1_txt column now contains a string representation of an impression's control_group_flg attribute.

For more information, see CONVERSION_MILESTONE (Partitioned).

IMPRESSION_SPOT_VIEWABLE

The reserved_2_txt column now contains a string representation of an impression's control_group_flg attribute.

For more information, see IMPRESSION_SPOT_VIEWABLE (Partitioned).

These are the new tables in the UDM:

Table

Updates

ADVERTISING_CONTACT

This table captures data for tasks that integrate audience data with Facebook and Google.

For more information, see Advertising Detail Tables.

topic Updates in Schema 11 for SAS Customer Intelligence 360 in SAS Customer Intelligence

Updates in Schema 11 for SAS Customer Intelligence 360

Updates to the UDM