topic Re: RTDM integration with Google analytics in SAS Customer Intelligence

RTDM integration with Google analytics

ravindrrapaal — Tue, 15 Oct 2019 17:15:20 GMT

Can we integrate RTDM with Google Analytics in order to process real time data of customer behavior and plan communication campaign based on the same.
If yes can some some share more details or reference.

Re: RTDM integration with Google analytics

shill — Mon, 28 Oct 2019 18:23:49 GMT

Can you provide an example of the kind of use case you'd hope to deploy? What's the user experience you're trying to provide?

Re: RTDM integration with Google analytics

ravindrrapaal — Wed, 30 Oct 2019 17:45:22 GMT

Hi Shill,

As we will be able to capture the customer behavior using GA on real time and we wanted to pass this data to SAS so we can send another communication/offer basis on customer behavior/interest shown during website/mobile site navigation.

Regards,

Ravindrra