topic Relationship between Decision Campaign, Decision Treatment Campaigns? in SAS Customer Intelligence

Relationship between Decision Campaign, Decision Treatment Campaigns?

faisalbasra — Mon, 02 Sep 2019 12:27:21 GMT

Hi Experts,

For you information, I have been designing only Decision Campaigns in RTDM that also with and without treatments.

Now I want to understand the relationship/usage between Decision Campaign, Decision Treatment Campaigns and Decision Treatment Campaigns Set?

I would be very thankful, if you can also relate with some actual/example reference.

Thanks

Re: Relationship between Decision Campaign, Decision Treatment Campaigns?

JosvanderVelden — Tue, 03 Sep 2019 13:48:24 GMT

When you create a new campaign , you select a campaign definition. The details that you specify for a campaign definition determine the information that is available. A decision treatment campaign determines the eligibility of each customer for an offer. You can create multiple decision treatment campaigns and assign them to a treatment campaign set.