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    <title>topic SAS Customer Intelligence 360: The what, how and why of factorization machines in personalization in SAS Customer Intelligence</title>
    <link>https://communities.sas.com/t5/SAS-Customer-Intelligence/SAS-Customer-Intelligence-360-The-what-how-and-why-of/m-p/495522#M1013</link>
    <description>&lt;P&gt;Considering SAS Customer Intelligence 360 or in early implementation? My SAS colleague &lt;a href="https://communities.sas.com/t5/user/viewprofilepage/user-id/38145"&gt;@suneelgrover&lt;/a&gt;&amp;nbsp;published a community article to acquaint you &lt;span class="lia-inline-image-display-wrapper lia-image-align-right" image-alt="SAS Customer Intelligence 360 and SAS VDMML - Factorization machine analysis)" style="width: 400px;"&gt;&lt;img src="https://communities.sas.com/t5/image/serverpage/image-id/23275i74B0AA5BF3EEFE8D/image-size/medium?v=v2&amp;amp;px=400" role="button" title="SAS-Customer-Intelligence-360-Factorization-machine-analysis-1.png" alt="SAS Customer Intelligence 360 and SAS VDMML - Factorization machine analysis)" /&gt;&lt;span class="lia-inline-image-caption" onclick="event.preventDefault();"&gt;SAS Customer Intelligence 360 and SAS VDMML - Factorization machine analysis)&lt;/span&gt;&lt;/span&gt;with how it builds custom analytical recommendation models that underlie personalization. In &lt;A href="https://communities.sas.com/t5/SAS-Communities-Library/SAS-Customer-Intelligence-360-Factorization-machines-visual/ta-p/480803" target="_self"&gt;SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing&lt;/A&gt;, you'll learn:&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;What factorization machines are&lt;/LI&gt;
&lt;LI&gt;How they support personalized marketing&lt;/LI&gt;
&lt;LI&gt;How SAS Customer Intelligence 360 supports building and deploying factorization machines to shape digital experiences&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;Finally, you'll get a step-by-step demonstration through a case study involving SAS Books, our online bookstore. The orange button below gets you Suneel's article.&lt;/P&gt;
&lt;P&gt;&lt;A href="https://communities.sas.com/t5/SAS-Communities-Library/SAS-Customer-Intelligence-360-Factorization-machines-visual/ta-p/480803" target="_blank"&gt;&lt;SPAN class="cta-button-article"&gt;Read It!&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;</description>
    <pubDate>Thu, 13 Sep 2018 21:54:42 GMT</pubDate>
    <dc:creator>BeverlyBrown</dc:creator>
    <dc:date>2018-09-13T21:54:42Z</dc:date>
    <item>
      <title>SAS Customer Intelligence 360: The what, how and why of factorization machines in personalization</title>
      <link>https://communities.sas.com/t5/SAS-Customer-Intelligence/SAS-Customer-Intelligence-360-The-what-how-and-why-of/m-p/495522#M1013</link>
      <description>&lt;P&gt;Considering SAS Customer Intelligence 360 or in early implementation? My SAS colleague &lt;a href="https://communities.sas.com/t5/user/viewprofilepage/user-id/38145"&gt;@suneelgrover&lt;/a&gt;&amp;nbsp;published a community article to acquaint you &lt;span class="lia-inline-image-display-wrapper lia-image-align-right" image-alt="SAS Customer Intelligence 360 and SAS VDMML - Factorization machine analysis)" style="width: 400px;"&gt;&lt;img src="https://communities.sas.com/t5/image/serverpage/image-id/23275i74B0AA5BF3EEFE8D/image-size/medium?v=v2&amp;amp;px=400" role="button" title="SAS-Customer-Intelligence-360-Factorization-machine-analysis-1.png" alt="SAS Customer Intelligence 360 and SAS VDMML - Factorization machine analysis)" /&gt;&lt;span class="lia-inline-image-caption" onclick="event.preventDefault();"&gt;SAS Customer Intelligence 360 and SAS VDMML - Factorization machine analysis)&lt;/span&gt;&lt;/span&gt;with how it builds custom analytical recommendation models that underlie personalization. In &lt;A href="https://communities.sas.com/t5/SAS-Communities-Library/SAS-Customer-Intelligence-360-Factorization-machines-visual/ta-p/480803" target="_self"&gt;SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing&lt;/A&gt;, you'll learn:&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;What factorization machines are&lt;/LI&gt;
&lt;LI&gt;How they support personalized marketing&lt;/LI&gt;
&lt;LI&gt;How SAS Customer Intelligence 360 supports building and deploying factorization machines to shape digital experiences&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;Finally, you'll get a step-by-step demonstration through a case study involving SAS Books, our online bookstore. The orange button below gets you Suneel's article.&lt;/P&gt;
&lt;P&gt;&lt;A href="https://communities.sas.com/t5/SAS-Communities-Library/SAS-Customer-Intelligence-360-Factorization-machines-visual/ta-p/480803" target="_blank"&gt;&lt;SPAN class="cta-button-article"&gt;Read It!&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;</description>
      <pubDate>Thu, 13 Sep 2018 21:54:42 GMT</pubDate>
      <guid>https://communities.sas.com/t5/SAS-Customer-Intelligence/SAS-Customer-Intelligence-360-The-what-how-and-why-of/m-p/495522#M1013</guid>
      <dc:creator>BeverlyBrown</dc:creator>
      <dc:date>2018-09-13T21:54:42Z</dc:date>
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