topic Sequencing Website Data in SAS Programming

Sequencing Website Data

SAShole — Wed, 15 Aug 2012 15:08:25 GMT

Hi All,

I'm working with website tracking data. and my dataset looks like the following:

Member ID	Website ID	Website URL	Page View Start Time
3304	6747	www.google.com	01JUN2012:05:32:00
3304	6747	www.google.com	01JUN2012:05:32:00
3304	6990	en.wikipedia.org	01JUN2012:05:32:00
3304	6747	www.google.com	01JUN2012:05:39:00
3304	6747	www.google.com	01JUN2012:07:28:00
3304	6747	www.google.com	01JUN2012:07:28:00
3304	7254	slickdeals.net	01JUN2012:07:28:00
3304	47814	www.wpxi.com	01JUN2012:07:28:00
3304	6747	www.google.com	01JUN2012:07:29:00
3304	6747	www.google.com	01JUN2012:07:29:00
3304	6990	en.wikipedia.org	01JUN2012:07:29:00
5569	7254	slickdeals.net	01JUN2012:07:29:00
5569	7254	slickdeals.net	01JUN2012:07:30:00
5569	6747	www.google.com	01JUN2012:08:15:00
5569	6747	www.google.com	01JUN2012:08:15:00
5569	6748	www.facebook.com	01JUN2012:08:16:00
5569	6748	www.facebook.com	01JUN2012:08:16:00
5569	6747	www.google.com	01JUN2012:09:14:00
5569	6747	www.google.com	01JUN2012:09:14:00
5569	6747	www.google.com	01JUN2012:09:14:00

I want a data set that looks like this:

Member ID	Website ID	Website URL	Page View Start Time	Sequence
3304	6747	www.google.com	01JUN2012:05:32:00	1
3304	6747	www.google.com	01JUN2012:05:32:00	1
3304	6990	en.wikipedia.org	01JUN2012:05:32:00	2
3304	6747	www.google.com	01JUN2012:05:39:00	3
3304	6747	www.google.com	01JUN2012:07:28:00	3
3304	6747	www.google.com	01JUN2012:07:28:00	3
3304	7254	slickdeals.net	01JUN2012:07:28:00	4
3304	47814	www.wpxi.com	01JUN2012:07:28:00	5
3304	6747	www.google.com	01JUN2012:07:29:00	6
3304	6747	www.google.com	01JUN2012:07:29:00	6
3304	6990	en.wikipedia.org	01JUN2012:07:29:00	7
5569	7254	slickdeals.net	01JUN2012:07:29:00	1
5569	7254	slickdeals.net	01JUN2012:07:30:00	1
5569	6747	www.google.com	01JUN2012:08:15:00	2
5569	6747	www.google.com	01JUN2012:08:15:00	2
5569	6748	www.facebook.com	01JUN2012:08:16:00	3
5569	6748	www.facebook.com	01JUN2012:08:16:00	3
5569	6747	www.google.com	01JUN2012:09:14:00	4
5569	6747	www.google.com	01JUN2012:09:14:00	4
5569	6747	www.google.com	01JUN2012:09:14:00	4

Where sequence is a counter that resets for every member_id website_id page_view_start_time combination, but does not get reset if the start time changes within the same website.

In the future i would like to build in a a control that would allow me to say if you spent more than 20 minutes idle on google and then clicked on google again then that would reset the sequence counter back to 1.

This is a good one! I've been messing around with first. last. processing all morning but can't quite get the results i want.

Thank you all in advance.

Re: Sequencing Website Data

art297 — Wed, 15 Aug 2012 15:30:40 GMT

Jeffrey,

I didn't include the time check as you indicated that was something you wanted to include later but, for your initial problem, how about something like:

data want;

set have;

by member_ID website_url notsorted;

if first.member_ID then Sequence=0;

if first.member_ID or

Website_URL ne lag(Website_URL)

then Sequence+1;

run;

Re: Sequencing Website Data

Astounding — Wed, 15 Aug 2012 15:44:53 GMT

Using similar tools to what Art suggested:

data want;

set have;

by member_ID website_ID notsorted;

prior_time = lag(page_start_time);

if first.website_ID=0 and (calculated-comparison) then sequence=1;

run;

I'm assuming you know how to use the combination of page_start_time and prior_time to make the proper comparison to see if 20 minutes have passed.

Good luck.

Re: Sequencing Website Data

chang_y_chung_hotmail_com — Wed, 15 Aug 2012 21:34:27 GMT

I would like a DoW in a case like this.

/* test data */
data one;
    input member site start :anydtdtm19.;
    obs = _n_;
cards;
3304 6747 01JUN2012:05:32:00
3304 6747 01JUN2012:05:32:00
3304 6990 01JUN2012:05:32:00
3304 6747 01JUN2012:05:39:00
3304 6747 01JUN2012:07:28:00
3304 6747 01JUN2012:07:28:00
3304 7254 01JUN2012:07:28:00
3304 47814 01JUN2012:07:28:00
3304 6747 01JUN2012:07:29:00
3304 6747 01JUN2012:07:29:00
3304 6990 01JUN2012:07:29:00
5569 7254 01JUN2012:07:29:00
5569 7254 01JUN2012:07:30:00
5569 6747 01JUN2012:08:15:00
5569 6747 01JUN2012:08:15:00
5569 6748 01JUN2012:08:16:00
5569 6748 01JUN2012:08:16:00
5569 6747 01JUN2012:09:14:00
5569 6747 01JUN2012:09:14:00
5569 6747 01JUN2012:09:14:00
1111 1111 01JAN2013:01:00:00 <- new data
1111 1111 01JAN2013:01:20:01
1111 1111 01JAN2013:01:21:00
1111 2222 01JAN2013:01:41:01
;
run;

/* create sequence */
%let timeout = %sysevalf(20*60); /* 20 minutes */
data two;
    seq = 0;
    /* DoW */
    do until (last.member);
      set one;
      by member site notsorted;
      drop lagSite difStart;
      lagSite = lag(site);
      difStart = dif(start);
      seq + (first.site | (lagSite=site & difStart>&timeout.));
      output;
    end;
run;

proc print data=two noobs;
    var member site start seq;
    format start datetime.;
run;
/* on lst
member    site        start          seq
3304      6747    01JUN12:05:32:00    1
3304      6747    01JUN12:05:32:00    1
3304      6990    01JUN12:05:32:00    2
3304      6747    01JUN12:05:39:00    3
3304      6747    01JUN12:07:28:00    4
3304      6747    01JUN12:07:28:00    4
3304      7254    01JUN12:07:28:00    5
3304    47814    01JUN12:07:28:00    6
3304      6747    01JUN12:07:29:00    7
3304      6747    01JUN12:07:29:00    7
3304      6990    01JUN12:07:29:00    8
5569      7254    01JUN12:07:29:00    1
5569      7254    01JUN12:07:30:00    1
5569      6747    01JUN12:08:15:00    2
5569      6747    01JUN12:08:15:00    2
5569      6748    01JUN12:08:16:00    3
5569      6748    01JUN12:08:16:00    3
5569      6747    01JUN12:09:14:00    4
5569      6747    01JUN12:09:14:00    4
5569      6747    01JUN12:09:14:00    4
1111      1111    01JAN13:01:00:00    1
1111      1111    01JAN13:01:20:01    2
1111      1111    01JAN13:01:21:00    2
1111      2222    01JAN13:01:41:01    3
*/

Re: Sequencing Website Data

joehinson — Thu, 16 Aug 2012 19:10:04 GMT

A hash variety:

data one;

input member site start :anydtdtm19.;

obs = _n_;

cards;

3304 6747 01JUN2012:05:32:00

3304 6990 01JUN2012:05:32:00

3304 6747 01JUN2012:05:39:00

3304 6747 01JUN2012:07:28:00

3304 7254 01JUN2012:07:28:00

3304 47814 01JUN2012:07:28:00

3304 6747 01JUN2012:07:29:00

3304 6990 01JUN2012:07:29:00

5569 7254 01JUN2012:07:29:00

5569 7254 01JUN2012:07:30:00

5569 6747 01JUN2012:08:15:00

5569 6748 01JUN2012:08:16:00

5569 6747 01JUN2012:09:14:00

;

run;

data _null_;

if(1=2) then set one;

length sequence 8;

declare hash seq(ordered:"a");

rc1=seq.defineKey("member", "site", "start");

rc2=seq.defineData("sequence");

rc3=seq.defineDone();

declare hash want(ordered:"a");

rc1=want.defineKey("obs","member", "site", "start");

rc2=want.defineData("obs","member", "site", "start","sequence");

rc3=want.defineDone();

sequence=0;

do until(done1);

set one end=done1;

by member site notsorted;

rc1=seq.add();

x=first.site;

if first.member then sequence=0;

sequence=sequence+((rc1=0)*x);

rc2=seq.replace();

end;

call missing(of _all_);

do until(done2);

set one end=done2;

seq.find();

want.add();

end;

want.output(dataset:"sequenced");

stop;

run;