https://communities.sas.com/t5/Mathematical-Optimization/multiple-regression-in-marketing-mix-model/m-p/54971#M411 Generally, in marketing mix models, you would start with PROC REG.<BR /> <BR /> Your dependent variable "Y" would be sales, transactions, or units sold.<BR /> <BR /> Your independent variables "X" would be your marketing mix variables (things like base price, discount, ad, display, etc.) and any other differentiating factors. Tue, 28 Jul 2009 19:19:25 GMT deleted_user 2009-07-28T19:19:25Z https://communities.sas.com/t5/Mathematical-Optimization/multiple-regression-in-marketing-mix-model/m-p/54970#M410 hi,<BR /> can any one tell me how multiple regression can be used in SAS to develop a marketting mix model.<BR /> <BR /> Thank you. Thu, 16 Jul 2009 06:37:09 GMT https://communities.sas.com/t5/Mathematical-Optimization/multiple-regression-in-marketing-mix-model/m-p/54970#M410 deleted_user 2009-07-16T06:37:09Z https://communities.sas.com/t5/Mathematical-Optimization/multiple-regression-in-marketing-mix-model/m-p/54971#M411 Generally, in marketing mix models, you would start with PROC REG.<BR /> <BR /> Your dependent variable "Y" would be sales, transactions, or units sold.<BR /> <BR /> Your independent variables "X" would be your marketing mix variables (things like base price, discount, ad, display, etc.) and any other differentiating factors. Tue, 28 Jul 2009 19:19:25 GMT https://communities.sas.com/t5/Mathematical-Optimization/multiple-regression-in-marketing-mix-model/m-p/54971#M411 deleted_user 2009-07-28T19:19:25Z