Visualize Market Basket Analysis

vietlinh12hoa — Sun, 13 Jun 2021 19:43:16 GMT

I am a newbie in MBA. I run the MBA code in SAS EG

proc mbanalysis data=cas.data conf=80 
	items=3
	pctsupport=0.01;
	target product;
	customer invoice;
	output out=cas.frequent_item_sets_table 
		   outfreq=cas.unique_frequent_items_table 
	       outrule=cas.rule_table;
	savestate rstore=cas.scoring_model;
run;

But I only obtain the rule_table output. Anyway we can display the visualization (bubble plot) ?

Also, in the rule_table when the result is:

LHS	RHS	SUPPORT	CONF	LIFT	ITEM1	ITEM2	ITEM3	RULE
2	1	1	85	1.2	A	B	C	A& B==> C

Does this mean if A & B are being bought then 85% confidence C will be being purchased too? How can we elaborate Support and Lift number here?

And also the cas.scoring_model provide some weird texts in _state_ column. I am not sure how to understand this scoring_model

topic Visualize Market Basket Analysis in SAS Data Science

Visualize Market Basket Analysis