https://communities.sas.com/t5/SAS-Data-Science/How-does-EM-calculate-difference-scores-in-incremental-node/m-p/624260#M8137 <P>I think this section of the documentation on the Incremental Response node might help to explain how the scores are calculated for the 2 approaches (using a combined model, or separate models for treatment vs. control):</P> <P>&nbsp;</P> <P><A href="https://go.documentation.sas.com/?docsetId=emex&amp;docsetTarget=p002lnittq9wd5n1cf0ujrccc0hv.htm&amp;docsetVersion=14.2&amp;locale=en#n0dxc9jia326f9n1a0owv7gb6cjx">https://go.documentation.sas.com/?docsetId=emex&amp;docsetTarget=p002lnittq9wd5n1cf0ujrccc0hv.htm&amp;docsetVersion=14.2&amp;locale=en#n0dxc9jia326f9n1a0owv7gb6cjx</A></P> Wed, 12 Feb 2020 20:51:45 GMT WendyCzika 2020-02-12T20:51:45Z https://communities.sas.com/t5/SAS-Data-Science/How-does-EM-calculate-difference-scores-in-incremental-node/m-p/623739#M8136 <P>Hello all, I am confused how exactly SAS EM calculates difference scores for each observation in netlift modeling using incremental model node. My guess is that it scores the same observation for Treatment = 1 and Treatment = 0 using the same model and taking difference of both probabilities. Is that understanding correct? If not, how are the difference scores calculated?</P> Tue, 11 Feb 2020 03:15:54 GMT https://communities.sas.com/t5/SAS-Data-Science/How-does-EM-calculate-difference-scores-in-incremental-node/m-p/623739#M8136 hsawhney 2020-02-11T03:15:54Z https://communities.sas.com/t5/SAS-Data-Science/How-does-EM-calculate-difference-scores-in-incremental-node/m-p/624260#M8137 <P>I think this section of the documentation on the Incremental Response node might help to explain how the scores are calculated for the 2 approaches (using a combined model, or separate models for treatment vs. control):</P> <P>&nbsp;</P> <P><A href="https://go.documentation.sas.com/?docsetId=emex&amp;docsetTarget=p002lnittq9wd5n1cf0ujrccc0hv.htm&amp;docsetVersion=14.2&amp;locale=en#n0dxc9jia326f9n1a0owv7gb6cjx">https://go.documentation.sas.com/?docsetId=emex&amp;docsetTarget=p002lnittq9wd5n1cf0ujrccc0hv.htm&amp;docsetVersion=14.2&amp;locale=en#n0dxc9jia326f9n1a0owv7gb6cjx</A></P> Wed, 12 Feb 2020 20:51:45 GMT https://communities.sas.com/t5/SAS-Data-Science/How-does-EM-calculate-difference-scores-in-incremental-node/m-p/624260#M8137 WendyCzika 2020-02-12T20:51:45Z