https://communities.sas.com/t5/SAS-Data-Science/Digital-Multi-Channel-Attribution-Model-in-SAS/m-p/470541#M7113 <P>Dear All,</P><P>&nbsp;</P><P>I would like to build a multi channel digital attribution model in order to&nbsp;measure how these channels contribute to a customer reaching conversion, the desired outcome.</P><P>&nbsp;</P><P>This is quite new&nbsp;area for me and your help would be much appreciated in terms of which techniques to use in SAS. And if there is any case study I can learn from (data used, modelling techniques, output etc)</P><P>&nbsp;</P><P>Thank you</P><P>&nbsp;</P><P>&nbsp;</P> Fri, 15 Jun 2018 10:34:35 GMT Kanyange 2018-06-15T10:34:35Z https://communities.sas.com/t5/SAS-Data-Science/Digital-Multi-Channel-Attribution-Model-in-SAS/m-p/470541#M7113 <P>Dear All,</P><P>&nbsp;</P><P>I would like to build a multi channel digital attribution model in order to&nbsp;measure how these channels contribute to a customer reaching conversion, the desired outcome.</P><P>&nbsp;</P><P>This is quite new&nbsp;area for me and your help would be much appreciated in terms of which techniques to use in SAS. And if there is any case study I can learn from (data used, modelling techniques, output etc)</P><P>&nbsp;</P><P>Thank you</P><P>&nbsp;</P><P>&nbsp;</P> Fri, 15 Jun 2018 10:34:35 GMT https://communities.sas.com/t5/SAS-Data-Science/Digital-Multi-Channel-Attribution-Model-in-SAS/m-p/470541#M7113 Kanyange 2018-06-15T10:34:35Z https://communities.sas.com/t5/SAS-Data-Science/Digital-Multi-Channel-Attribution-Model-in-SAS/m-p/546242#M7746 <P>Just wondering if anyone responded to your request</P> Tue, 26 Mar 2019 17:15:45 GMT https://communities.sas.com/t5/SAS-Data-Science/Digital-Multi-Channel-Attribution-Model-in-SAS/m-p/546242#M7746 aigbodipe 2019-03-26T17:15:45Z