topic Association Analysis and Market Basket Analysis in SAS Data Science

Association Analysis and Market Basket Analysis

Yonatan_Montoya — Thu, 26 Jun 2014 22:51:27 GMT

Hi,

What is the difference between Sequence analysis in node Association Analysis and the Market Basket Analysis (Node)?

Thanks,

Yonatan.

Re: Association Analysis and Market Basket Analysis

WendyCzika — Tue, 01 Jul 2014 17:37:19 GMT

The Market Basket node does not support sequence analysis like the Association node does. The Market Basket node can take into account item taxonomy, where products are grouped into subcategories, categories, etc. Hope that answers your question; if not, please provide more detail about what you are trying to do.

Thanks,

Wendy Czika

SAS Enterprise Miner R&D

Re: Association Analysis and Market Basket Analysis

Yonatan_Montoya — Tue, 01 Jul 2014 20:38:13 GMT

Hi WendyCzika,

1. I have these considerations

are true?

2. Where I find information, examples about Market Basket analysis for products are grouped into categories?

Thank you!