topic Re: Which code to use to analysis market basket data (or association rule)? in SAS Data Science

Which code to use to analysis market basket data (or association rule)?

Lena_PA — Sun, 18 Jun 2023 18:32:53 GMT

Is there any SAS 9.4 code that I can use for market basket analysis or association rule (not the sequential association though, there is not sequence and we do not know which product was purchased first) without using SAS Enterprise Guide or CAS or SAS Viya?

I would like to create association rule and calculate “Lift” value by utilizing SAS 9.4 and hopefully find some codes that are similar to Proc Rulegen or Proc MBanalysis ..

Re: Which code to use to analysis market basket data (or association rule)?

sbxkoenk — Mon, 19 Jun 2023 07:58:21 GMT

Hello,

I have moved your post to the "SAS Data Science" (Data Mining) - board.

You can use PROC ASSOC or PROC TAXONOMY.

See :

SAS® Enterprise Miner™ and SAS® Text Miner Procedures -- Reference for SAS® 9.4 -- Third Edition
https://support.sas.com/documentation/solutions/emtmsas/94/emprcref.pdf

Chapter 2 --> ASSOC procedure
Chapter 18 --> TAXONOMY procedure

Now only hope you didn't mean SAS Enterprise Miner where you claimed it shouldn't be a SAS Enterprise Guide solution. 😉

Koen

Re: Which code to use to analysis market basket data (or association rule)?

Lena_PA — Mon, 19 Jun 2023 10:24:24 GMT

Thank you so much. I was hoping to utilize SAS 9.4 (not SAS Enterprise Miner) though. But thank you so much. I will take a look at those two chapters!!