topic Re: To identify the continuity and loyalty of customer over the years and find maximum continuity ye in SAS Data Management

To identify the continuity and loyalty of customer over the years and find maximum continuity year

AkshayS — Fri, 26 Jun 2020 16:08:05 GMT

Hello Everyone,

I am looking to create a sequence variable based on two columns : Cust_name and Year.
There are different type of customers as below:
Customer1 was with me from 2001 to 2003
Customer2 was with me only for 2001 and 2002
Customer3 was only for one year 2001
Customer4 was with me alternate year 2003,2005,2007
Customer5 2001,2002,2005,2006,2007

I want to find maximum number of years I was able to provide service to my customers.
So, Output I am looking is:
Customer1 output as 3 (as he was 2001,2002,2003)
Customer2 as 2 (as he was 2001,2002)
Customer3 as 1 (as he was only for yr 2001)
Customer4 as 1 (alternate yr so no continuous year)
Customer5 as 3 ( he was there continuously 2(2001,2002) and 3(2005,2006,2007) so I will choose max as 3).

PFB dataset for your reference:

data abc;
input customer_id Customer_name $ 3 - 11 transaction_date :mmddyy10. ;
format transaction_date mmddyy10.;
datalines;
1 Customer1 03/31/2001
1 Customer1 03/31/2002
1 Customer1 03/31/2003
2 Customer2 03/31/2001
2 Customer2 03/31/2002
3 Customer3 03/31/2001
4 Customer4 03/31/2003
4 Customer4 03/31/2005
4 Customer4 03/31/2007
5 Customer5 03/31/2001
5 Customer5 03/31/2002
5 Customer5 03/31/2005
5 Customer5 03/31/2006
5 Customer5 03/31/2007
;
run;

proc print data=abc;
run;

Cust_Name	Year	Output1_Sequence	Final_output(max(Output1 by Cust_name))
1	2001	1	3
1	2002	2	3
1	2003	3	3
2	2001	1	2
2	2002	2	2
3	2001	1	1
4	2003	1	1
4	2005	1	1
4	2007	1	1
5	2001	1	3
5	2002	2	3
5	2005	1	3
5	2006	2	3
5	2007	3	3

Looking forward for the insights.
Thanks in advance!

Re: To identify the continuity and loyalty of customer over the years and find maximum continuity ye

Reeza — Sat, 27 Jun 2020 16:22:31 GMT

1. Sort data by customer and date (proc sort)
2. Create a year from your transaction date (year() function)
3. Use PROC SORT or FREQ to remove duplicate years
4. Using a data step, check if the years are continuous (DIF())
5. Assign codes based on results for step #4.

This is the approach I'd use for someone who's relatively new to SAS.

@AkshayS wrote:

Hello Everyone,

I am looking to create a sequence variable based on two columns : Cust_name and Year.
There are different type of customers as below:
Customer1 was with me from 2001 to 2003
Customer2 was with me only for 2001 and 2002
Customer3 was only for one year 2001
Customer4 was with me alternate year 2003,2005,2007
Customer5 2001,2002,2005,2006,2007

I want to find maximum number of years I was able to provide service to my customers.
So, Output I am looking is:
Customer1 output as 3 (as he was 2001,2002,2003)
Customer2 as 2 (as he was 2001,2002)
Customer3 as 1 (as he was only for yr 2001)
Customer4 as 1 (alternate yr so no continuous year)
Customer5 as 3 ( he was there continuously 2(2001,2002) and 3(2005,2006,2007) so I will choose max as 3).

PFB dataset for your reference:

data abc;
input customer_id Customer_name $ 3 - 11 transaction_date :mmddyy10. ;
format transaction_date mmddyy10.;
datalines;
1 Customer1 03/31/2001
1 Customer1 03/31/2002
1 Customer1 03/31/2003
2 Customer2 03/31/2001
2 Customer2 03/31/2002
3 Customer3 03/31/2001
4 Customer4 03/31/2003
4 Customer4 03/31/2005
4 Customer4 03/31/2007
5 Customer5 03/31/2001
5 Customer5 03/31/2002
5 Customer5 03/31/2005
5 Customer5 03/31/2006
5 Customer5 03/31/2007
;
run;

proc print data=abc;
run;

Cust_Name Year Output1_Sequence Final_output(max(Output1 by Cust_name))

1 2001 1 3

1 2002 2 3

1 2003 3 3

2 2001 1 2

2 2002 2 2

3 2001 1 1

4 2003 1 1

4 2005 1 1

4 2007 1 1

5 2001 1 3

5 2002 2 3

5 2005 1 3

5 2006 2 3

5 2007 3 3

Looking forward for the insights.
Thanks in advance!

Re: To identify the continuity and loyalty of customer over the years and find maximum continuity ye

AkshayS — Sat, 27 Jun 2020 07:52:31 GMT

Thanks for responding, but i have follwed same steps but it is not helping as there is different behaviour of customer as shared in example.

Re: To identify the continuity and loyalty of customer over the years and find maximum continuity ye

Reeza — Sat, 27 Jun 2020 16:23:16 GMT

How is it not helping? Which cases didn't it consider? Please show your work?

Re: To identify the continuity and loyalty of customer over the years and find maximum continuity ye

AkshayS — Sat, 27 Jun 2020 18:17:55 GMT

Hi there,

Please find the below approach taken to deal with all the types of customer behaviour in my data.

data abc;
input customer_id Customer_name $ 3 - 11 transaction_date :mmddyy10. ;
format transaction_date mmddyy10.;
datalines;
1 Customer1 03/31/2001
1 Customer1 03/31/2002
1 Customer1 03/31/2003
2 Customer2 03/31/2001
2 Customer2 03/31/2002
3 Customer3 03/31/2001
4 Customer4 03/31/2003
4 Customer4 03/31/2005
4 Customer4 03/31/2007
5 Customer5 03/31/2001
5 Customer5 03/31/2002
5 Customer5 03/31/2005
5 Customer5 03/31/2006
5 Customer5 03/31/2007
;
run;

proc sql;
create table t1 as
select Customer_name,year(transaction_date) as year
from abc;
quit;

proc sql;
create table t2 as
select Customer_name,year
from t1;
quit;

data t3;
retain customer_name customer year lyear out;
set t2;
keep retain customer_name customer year lyear out;
customer=lag(customer_name);
lyear=lag(year);
out=(customer_name=customer) and (year ne (lyear+1)) ;

proc sql;
create table t4 as
select *,
case when out=0 and customer_name=customer then 1 else 0 end as sequence
from t3;
quit;

data t5;
set t4;
by Customer_name ;
retain sequence1 0 ;
if first.Customer_name then sequence1=1;
else sequence1=sequence;
run;

data t6;
set t5;
by Customer_name ;
retain sequence2 0 ;
if first.Customer_name then sequence2=sequence1;
else sequence2+sequence1;
run;

proc sql;
create table t7 as
select Customer_name,year,
case when out=1 and customer_name=customer and year>lyear+1
then 1 else sequence2 end as sequence3
from t6;
quit;

proc print;
run;

Output :

customer_name	year	sequence3
Customer1	2001	1
Customer1	2002	2
Customer1	2003	3
Customer2	2001	1
Customer2	2002	2
Customer3	2001	1
Customer4	2003	1
Customer4	2005	1
Customer4	2007	1
Customer5	2001	1
Customer5	2002	2
Customer5	2005	1
Customer5	2006	3
Customer5	2007	4

The customer behaviour is that he is getting service for 2001,2002 and the he disappears for 2yrs and comes back in 2005 onwards. So the sequence creation is getting disturbed.

customer_name	year	sequence3
Customer5	2001	1
Customer5	2002	2
Customer5	2005	1
Customer5	2006	3
Customer5	2007	4

If you help me in fixing the sequence of such customer, my issue will be solved.

Thanks for your guidance. Please correct me if I am wrong at any step.

Re: To identify the continuity and loyalty of customer over the years and find maximum continuity ye

AkshayS — Sat, 27 Jun 2020 18:21:07 GMT

Another approach, But facing same issue with customer type 5

proc sql;
create table t1 as
select Customer_name,year(transaction_date) as year
from abc;
quit;

proc sql;
create table t2 as
select Customer_name,year
from t1;
quit;

data t4;
set t3;
by Customer_name ;
if first.Customer_name then SeqN=1;
else SeqN + 1;
drop Customer ;

proc sql;
create table t5 as
select Customer_name,year,SeqN,out,
case when out=0 then SeqN else out end as sequence
from t4;
quit;
proc print;
run;

Re: To identify the continuity and loyalty of customer over the years and find maximum continuity ye

Patrick — Sun, 28 Jun 2020 00:50:08 GMT

Below one way that should work for you.

data have;
  input customer_id Customer_name $ 3 - 11 transaction_date :mmddyy10.;
  format transaction_date mmddyy10.;
  datalines;
1 Customer1 03/31/2001
1 Customer1 03/31/2002
1 Customer1 05/31/2002
1 Customer1 03/31/2003
2 Customer2 03/31/2001
2 Customer2 03/31/2002
3 Customer3 03/31/2001
4 Customer4 03/31/2003
4 Customer4 03/31/2005
4 Customer4 03/31/2007
5 Customer5 03/31/2001
5 Customer5 03/31/2002
5 Customer5 03/31/2005
5 Customer5 03/31/2006
5 Customer5 03/31/2007
;

data inter(keep=customer_id max_cnt);
  set have;
  by customer_id transaction_date;
  retain max_cnt;
  _lag_dt=lag(transaction_date);

  if first.customer_id or intck('year',_lag_dt,transaction_date) > 1 then 
    do;
      _cnt=1;
      max_cnt=1;
    end;
  else 
  if intck('year',_lag_dt,transaction_date) = 1 then
    do;
      _cnt+1;
      max_cnt=max(_cnt,max_cnt);
    end;

  if last.customer_id then output;
run;

data want;
  length seq_nr 8;
  merge have inter;
  by customer_id;
  if first.customer_id then seq_nr=1;
  else seq_nr+1;
run;

proc print data=want;
run;

Re: To identify the continuity and loyalty of customer over the years and find maximum continuity ye

AkshayS — Sun, 28 Jun 2020 03:29:09 GMT

Thank you so much Patrick! It is working for all different set of combinations, which I tried more for testing.