29 August 2025 What's new in SAS® 360 Match

GregAtSAS — Fri, 29 Aug 2025 23:32:35 GMT

The following new features are now available in SAS 360 Match:

You can use IPADDRESS and GEO_IP tokens to refer to an IP address when you integrate with third-parties or in creative responses.
Use FIRSTLOOK=<tier name> in an impression request to select an ad from the tier that is named in the FIRSTLOOK tag and conduct the selection without visitor context. The tag enables you to skip regular ad selection and replace it with an ad from the FIRSTLOOK tier. For more information, see FIRSTLOOK Tag in the Advanced Features Guide.
Use the REQPRIORITY tag to identify the relative importance of specific requests to each other. The higher-priority requests are handled first when the network is busy. Using the REQPRIORITY tag prevents clients from timing out while waiting for replies during a traffic spike on the network. For more information, see Prioritizing Requests in the Advanced Features Guide. As noted in the Advanced Features Guide, this feature will only be of benefit to SAS 360 Match Premium subscribers.

The following new features will be available in SAS 360 Match beginning Tuesday, September 2nd, 2025 at 9am EDT:

The Eliminate Duplicate Tags option prevents an advertiser from serving tag again if the tag has already been served to the same view ID. This option is useful when more than one dataset is active within a single view ID. You can specify the tag that SAS 360 Match should serve only once to the same view ID.
You can include token references in tags and add them to a target rule. The token can appear anywhere within the target rule, e.g. "abc%%tag1%%def%%tag2%%xyz". For more information, see Token References in Targets.

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