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BEGIN:VEVENT
DTSTAMP:20260504T043645Z
DTSTART;TZID=America/Los_Angeles:20260519T100000
DTEND;TZID=America/Los_Angeles:20260519T140000
SUMMARY:WUSS Virtual Class: Asking Better Questions: The Art and Science of
  Survey Design
LAST-MODIFIED:20260504T043645Z
LOCATION:https://wuss.regfox.com/wuss-2025-virtuals
TZID:America/Los_Angeles
UID:message-838
DESCRIPTION:Click the link below to go to the event page:\nhttps://communit
 ies.sas.com/t5/Upcoming-Events/WUSS-Virtual-Class-Asking-Better-Questions-
 The-Art-and-Science/ec-p/983270#M838\n\nAsking Better Questions: The Art a
 nd Science of Survey Design Instructor: Tasha Chapman Date: Tuesday\, May 
 19\, 2026 10:00 am - 2:00 pm Pacific  Price $99.00 Register    Surveys are
  one of the most powerful tools for understanding customers\, clients\, an
 d stakeholders\, but only when they re designed well. In this class we'll 
 take a break from coding and lean into the softer sciences\, focusing on t
 he human side of data: how people think\, interpret\, and respond to quest
 ions.   Drawing on human-centered design\, behavioral insights\, and prove
 n survey methodology\, you ll learn how to write clear\, engaging question
 naires that produce reliable\, meaningful insights. The concepts learned w
 ill apply in any context where your data comes directly from people\, whet
 her you re running a customer survey\, gathering user stories\, or facilit
 ating lessons learned at the end of a project.   You'll explore how small 
 wording and design choices can dramatically affect response rates\, data q
 uality\, and trust in your results. By the end of the class\, you ll be ab
 le to design surveys and other data-collection tools that produce insight-
 driven\, decision-ready data.   This class is designed for anyone who uses
  data to gather feedback\, measure perceptions\, or inform decisions\, inc
 luding analysts and researchers\, business and program staff\, and product
 \, policy\, or customer experience teams.
X-ALT-DESC;FMTTYPE=text/html:<P>Click the link below to go to the event pag
 e:</P><BR><A href="https://communities.sas.com/t5/Upcoming-Events/WUSS-Vir
 tual-Class-Asking-Better-Questions-The-Art-and-Science/ec-p/983270#M838">h
 ttps://communities.sas.com/t5/Upcoming-Events/WUSS-Virtual-Class-Asking-Be
 tter-Questions-The-Art-and-Science/ec-p/983270#M838</A><BR><BR><P><STRONG>
 Asking Better Questions: The Art and Science of Survey Design</STRONG></P>
 \n<P>Instructor:<SPAN>&nbsp\;</SPAN>Tasha<SPAN>&nbsp\;</SPAN>Chapman<BR />
 Date:<SPAN>&nbsp\;</SPAN>Tuesday\,<SPAN>&nbsp\;</SPAN>May 19\,<SPAN>&nbsp\
 ;</SPAN>2026<BR />10:00<SPAN>&nbsp\;</SPAN>am<SPAN>&nbsp\;</SPAN>-<SPAN>&n
 bsp\;</SPAN>2:00<SPAN>&nbsp\;</SPAN>pm<SPAN>&nbsp\;</SPAN>Pacific</P>\n<DI
 V class="variant-info">\n<DIV class="variant-name price-stacked">Price<SPA
 N>&nbsp\;</SPAN>$99.00</DIV>\n<DIV class="variant-name price-stacked"><STR
 ONG><A href="https://wuss.regfox.com/wuss-2025-virtuals" target="_self" re
 l="nofollow noopener noreferrer">Register</A></STRONG></DIV>\n<DIV class="
 variant-name price-stacked">&nbsp\;</DIV>\n<DIV class="variant-name price-
 stacked">\n<P>Surveys are one of the most powerful tools for understanding
  customers\, clients\, and stakeholders\, but only when they re designed w
 ell. In this class we'll take a break from coding and lean into the softer
  sciences\, focusing on the human side of data: how people think\, interpr
 et\, and respond to questions.</P>\n<P>&nbsp\;</P>\n<P>Drawing on human-ce
 ntered design\, behavioral insights\, and proven survey methodology\, you 
 ll learn how to write clear\, engaging questionnaires that produce reliabl
 e\, meaningful insights. The concepts learned will apply in any context wh
 ere your data comes directly from people\, whether you re running a custom
 er survey\, gathering user stories\, or facilitating lessons learned at th
 e end of a project.</P>\n<P>&nbsp\;</P>\n<P>You'll explore how small wordi
 ng and design choices can dramatically affect response rates\, data qualit
 y\, and trust in your results. By the end of the class\, you ll be able to
  design surveys and other data-collection tools that produce insight-drive
 n\, decision-ready data.</P>\n<P>&nbsp\;</P>\n<P>This class is designed fo
 r anyone who uses data to gather feedback\, measure perceptions\, or infor
 m decisions\, including analysts and researchers\, business and program st
 aff\, and product\, policy\, or customer experience teams.</P>\n</DIV>\n</
 DIV>
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