Company: Migros Ticaret AS Company background: Migros is a retail company Contact: Sinem Orpak Title: Director, Customer Experience Strategy and Marketing Communications Country: Turkey Award Category: ROI Rock Star What was the business need/presented problem you were faced with? We needed an automatic communication system to overcome manual campaign inefficiencies, deliver personalized messages through suitable channels and enhance the effectiveness of our loyalty program. Personalized campaign management tool was crucial to achieve these objectives efficiently. How did you use SAS to increase revenue/save money for your organization? We have established customer journeys to enhance engagement by sending personalized push notifications. That leads to increased wallet share, conversion rate and customer acquisition for individual and commercial customers. What SAS products did you use and how did you use them? In our operations, we utilize Engage: Digital and Engage: Direct modules of CI360. When crafting communication plans and journeys, we greatly leverage the functionalities offered by SAS CI360 modules.These features play a pivotal role in enhancing ability to create impactful and efficient campaigns. What were your results? Please quantify. Money Gold program saw 33% increase in membership, leading to 40% rise in sales. Commercial Cards program prompted 23% of members to make their first purchase, resulting in 35% increase in sales. Moreover, our aim is to be a lovemark by standing with our customers in immeasurable moments of need. ... View more

Company: Migros Ticaret AS Company background: Migros is a retail company Contact: Sinem Orpak Title: Director, Customer Experience Strategy and Marketing Communications Country: Turkey Award Category: Rookie of the Year Why did your organization choose SAS? What business problem were you trying to solve? Our primary objective is to accompany our customers from the initial registration and deliver comprehensive 360° experience and communication throughout their journey, facilitated by our loyalty program called Money. Support offered by SAS CI 360 empowers us to easily create plans. How has SAS helped you to solve that problem? The Money Gold program has seen a 33% increase in membership, leading to a 40% rise in sales. The Commercial Cards program prompted 23% of members to make their first purchase, resulting in a 35% increase in sales.This growth in programs is a testament to Migros' effective 360° communication policy. What products are you using and how are you using them? In our operations, we utilize Engage: Digital and Engage: Direct modules of CI360. When crafting communication plans and journeys, we greatly leverage the functionalities offered by SAS CI360 modules.These features play a pivotal role in enhancing ability to create impactful and efficient campaigns. What advice would you give to other new SAS users? SAS empowers us to efficiently and effectively manage our communication plans and journeys. With SAS, we can precisely target the appropriate customer groups, communicate with them at the right time, and utilize the most suitable channels. The outcomes we achieve make all the effort worthwhile. ... View more