What's New in the 22.05 Release of CI360

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Additional Information about Canceled Approvals, Workflow Tasks, and Workflows

Marketing users can now see who has canceled an approval, a workflow task, or an entire workflow. The information is visible in a new Canceled by column that is added to the list of workflow and approval tasks. The information is also visible in the properties for the task. The cancellation notification email also reflects this information.

(Available in SAS 360 Plan)

Email Task Insights Accommodate Apple’s Mail Privacy Protection Shield

Email open metrics have a new filter to hide emails that are opened by Apple’s Mail Privacy Protection (MPP) feature.

With the introduction of iOS 15, Apple introduced new privacy protections. Users of Apple Mail apps might turn on Mail Privacy Protection (MPP). This setting affects how opened emails are reported. According to Apple, MPP “stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so that it cannot be linked to other online activity or used to determine their location.”

To provide this protection, Apple is preloading, or prefetching, email content that is destined for an Apple Mail app. Any email that is sent to an Apple Mail app user often registers as being opened, even if the email is not opened. Therefore, metrics that track opened emails can be artificially inflated.

SAS Customer Intelligence 360 and SparkPost determine which email open events are due to prefetching and which events are confirmed opens. For your analysis, several Email Task Insights reports now include a Filter opens by filter.

 

Email Open Type Option

There are two options:

• None: The data in the report includes confirmed and prefetched opens. This is the default.
• Unique confirmed opens only: The data in the report excludes prefetched opens.

Here are some tips:

• Use the Unique confirmed opens only option to see your real open rate.
• Some percentage of prefetched open emails has likely been opened by a human.
• Other email apps might hide open events too. (It is a growing trend.)
• The Email Click event provides a better view into email engagement. Consider using this as your primary metric.

The options for this dimension metric are also available in aggregated Email Insights reports. For example:

• Email Funnel
• Email Metrics by Occurrence
• Email Quick View
• Email Success Metrics

(Available in SAS 360 Engage: Email)