13 July 2022 - What's new in SAS® 360 Match

[timlhill]

• Support for Magnite’s SpotX SSP.
• You can create a PRIORITY target rule that compares the current flight’s priority value to the value in the rule. The PRIORITY target enables you to provide additional inventory to a flight that is behind schedule. Typically, this happens when a flight that has restrictive targeting criteria falls behind schedule. You can use this rule to provide additional inventory for the flight to serve.
• You can use Regex as the operator with a regular expression in the right-hand side to create rules. You can use the regular expression operator for the following targets:
  All user-defined tags, including string, integer, decimal, and date types. For the non-string types, the value used is the literal string value that was provided in the ad call or stored in the state vector.
  For the non-string types, the value used is the literal string value that was provided in the ad call or stored in the state vector.
  All ad hoc tags, as strings.
  User agent
  Referrer
  Domain
  Keyword
  Geo IP
  Time, as a string in HH:MM:SS format